About the Role
Brand Manager is a professional who is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Responsibilities
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics
Requirements
Proven working experience as a Brand Manager or Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with the latest trends and marketing best practices
Degree in marketing or a related field
About the Company
Lasya Dance (OPC) Pvt. Ltd.
This organization focuses on strengthening classical art. Most importantly, THE LASYA emphasizes deculturation than denouncing any western influence we address the exploitation of talent,
we make a platform for the performing Artist to showcase the talent to the audience also we are concerned about promoting the young classical talents across the globe.
It not only works on promoting classical artwork but also ties memorable myths with legendary works of the past. With the flow of globalization, we often forget how our ancestors lived and how we miss out to experience aesthetic moments. Most importantly,
our culture and traditions make us unique and give us the feeling of belonging-ness. However, with the rush of performing our daily duties, we forget some essential integrals of our lives. Hence, to promote & educate as well as to preserve the exceptional yet reviving culture and art forms,
All of this work done by LASYA ORG,