About the Role
Position Overview: We are seeking a dynamic and innovative Brand Manager to drive the strategic development and execution of COMPANY's brand initiatives. The ideal candidate will have a passion for Indian classical dance, a deep understanding of branding strategies, and a proven track record in brand management within the arts or education sector.
Key Responsibilities:
Develop and implement comprehensive brand strategies aligned with COMPANY's mission and values.
Manage and maintain the brand's visual identity, ensuring consistency across all touchpoints.
Lead the creation of marketing campaigns, collateral, and materials to enhance brand visibility and engagement.
Conduct market research and analysis to identify trends, audience preferences, and competitive positioning.
Collaborate cross-functionally with education, marketing, and operations teams to align brand objectives.
Cultivate partnerships and collaborations that amplify the brand's reach and relevance in the industry.
Monitor and evaluate brand performance metrics, adjusting strategies for optimal impact.
Oversee social media presence, content creation, and community engagement strategies.
Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
Minimum of [X years] experience in brand management, preferably in the arts or education sector.
Proven success in developing and executing brand strategies that drive growth and engagement.
Strong understanding of digital marketing, social media, and content creation best practices.
Excellent communication, presentation, and interpersonal skills.
Passion for and knowledge of Indian classical dance and cultural arts.
Ability to work independently, manage multiple projects, and meet deadlines.
Benefits:
Competitive salary and benefits package.
Opportunity to make a significant impact on the growth and direction of a unique cultural brand.
Collaborative and inclusive work environment fostering creativity and innovation.
Application Process: To apply, please submit your resume, cover letter, and a portfolio showcasing your previous brand management projects relevant to the arts or education sector.
About the Company
Lasya Dance (OPC) Pvt. Ltd.
COMPANY is a pioneering Indian classical dance brand dedicated to uplifting First Generation Artists by providing them with workspace to initiate their dance academies. Our mission is to create a vibrant community and promote the cultural heritage of Indian classical dance forms globally.